After Completing This Course You Will Be Able To
Have a deep understanding of the use of symbols in brand identity systems
Ace the initial stage of a project by clarifying intent and working with a client brief
Master key creative techniques required to create brand symbols
Bring your ideas into a digital space, pair them with type and finish them off like a pro
Take your symbol to the next level by using a set of refining techniques
Create mockups for your symbol to demonstrate real-life usage
About This Course
Symbols have significant cultural value, hold meaning in different settings and are immediately recognizable to large numbers of people. As such, brand logos harness the power of the symbol to create engaging, memorable identities that people come to know and love over time.
This course will equip you with practical techniques to create beautiful, functional and recognizable brand symbols. The course is divided into 4 major sections covering an overview of symbols as a design practice and cultural concept, defining the needs of a branding project and setting up a good working process, ideation techniques for illustration and typography and bringing your ideas into a digital space.
You’ll build your own set of brand symbols throughout the course and by the end, you’ll have a full presentation showing off your best design thinking.
What You Will Learn
What makes a good symbol, minimalism vs. abstraction and types of brandmarks
How to generate key ideas from a brief and create moodboards to illustrate ideas
How to free sketch, illustrate with shapes, customize type and build letterforms from scratch
How to critique, refine and tighten up your symbol in a digital space
How to create and present a variety of solutions to your client’s brief
How to create a set of guidelines and rules to make your symbol part of a larger brand identity system
How to insert your symbols into a brand deck ensure that they're presented cleanly
Why Learn With Mitchel Hunt?
Expert freelance graphic designer with a focus in brand identity. Mitchel has directed and produced projects in packaging, print, product ideation, apparel, environmental graphics, web/social marketing, motion graphics, videography and photography. Worked With: Nike, Fender and Oakley.
Who Is This Course For?
Designers and illustrators wanting to work with symbols
Logo and brand identity designers wanting to enhance their existing skills
Freelancers wanting to add Symbol Design to their skillset
Digital marketers and brand managers wanting to expand into brand design
Branding experts wanting to learn more about the role of symbols in brand identity
Anyone wanting to start a professional career in the world of branding
Digital nomads looking for work that they can do from anywhere in the world
All levels of experience
Basic experience in Adobe Creative Suite
Adobe Creative Suite
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion